Us vs Them: How mSalt Stands Out
You’ve probably heard someone say that salt is horrible for your blood pressure. Your parents probably eat salt-free, and you’re careful of not adding too much of it when you cook. But the truth is, salt is essential for our bodies to function.
It’s involved in hydration, nerve function, muscle contraction, and even regulating blood pressure. Because the problem isn’t salt itself — it’s the type of salt you’re choosing. So many commercial salts (aka refined salts) are stripped of minerals, heavily processed, and contaminated with pollutants, but they don’t have to be.
Produced sustainably and loaded with vital electrolytes like magnesium, potassium, calcium, and sodium, mSalt can support your body’s daily functions, performance, adrenal support, and hydration. And unlike other salts it’s microplastic-free and sustainably harvested.
Zero Carbon Footprint
mSalt is produced using Iceland’s renewable geothermal energy. It’s a sustainable method that harnesses the Earth’s natural heat to evaporate sea water and leave us with just the salt crystals.
Unlike traditional salt production, which relies on fossil fuels like coal or natural gas, contributing to greenhouse gas emissions, this process leaves zero carbon footprint. Traditional methods also means more machinery and energy, which makes matters even worse in terms of environmental harm.
No Microplastics
Microplastic contamination has been a growing problem when it comes to our food, especially in sea salts. These tiny plastic particles infiltrate our oceans via garbage pollution, and you can see (and taste) the consequences of that in most sea salts. So many brands source salt from polluted waters just because it’s cheaper and more accessible, but this comes at a cost to your health.
mSalt avoids this issue entirely by a) being naturally filtered through volcanic rock and b) going through a secondary filter via our micro filtration system before it even touches our salt pans. This special filtration system helps make sure the seawater we use is free of microplastics, giving you pure, uncontaminated salt.
We even regularly test mSalt through third-party labs to make sure it’s completely microplastic-free. Take a peek at our Certificate of Analysis (COA) and lab reports (for heavy metals and glyphosate) to see for yourself.
Tested for Purity
While most salts go through heavy refining that takes away all its valuable minerals, we’ve made sure mSalt still has plenty of magnesium, potassium, calcium, and sodium — essential electrolytes that support hydration, muscle recovery, and energy levels. As a reference point, conventional table salt is normally just sodium chloride (aka doesn’t have the trace minerals your body actually needs).
To prevent that from happening with mSalt, we regularly test for mineral density and contaminants like heavy metals. These tests are performed by third-party labs which means more objective results.
Geothermally Extracted
Many commercial salts use artificial heating or heavy machinery to extract and evaporate salt, which adds chemical residues or contaminants during production. This can negatively affect both the environment and the salt’s purity. mSalt, on the other hand, is made using geothermal energy. That means we leverage natural heat from the Earth’s geothermal springs to evaporate all the liquid, ensuring a cleaner and more eco-friendly extraction process.
By using geothermal energy, we’re able to avoid the environmental impacts of fossil fuel-based methods — and preserve the salt’s natural mineral content. It’s a sustainable approach that aligns with both environmental conservation and high product quality.
Hand-Harvested
Did you know mSalt is hand-harvested? This allows us to maintain the integrity of those delicate salt flakes and avoid contamination at the same time. Industrial salt production tends to use heavy machinery that can introduce pollutants like lead, mercury, cadmium into the final product.
By harvesting by hand, we preserve the salt’s purity and make sure it stays free from all those nasty contaminants.
So, Us vs Them?
At the end of the day, most salts just don’t measure up. They’re packed with microplastics, stripped of nutrients, and go through harsh processing that leaves behind all the stuff you don’t want. But mSalt? It’s cleaner, richer in essential minerals, and sustainably produced using geothermal energy and natural volcanic micron filtration. Plus, it’s sourced from the cleanest ocean in the world — the last one left, if we’re getting technical.
Plus, with third-party testing to prove its purity and quality it’s just the better choice for keeping your body hydrated and healthy. Ready to ditch the old salts and try something that’s actually good for you? Make the switch to mSalt and feel the difference with every pinch.
