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A humble little yellow root called turmeric is one of the most amazing superfoods on our planet. Its numerous benefits are well-supported by medical research as well as a long history of practical use. Wheth...

The Western world looks at Traditional Chinese Medicine with a more-than-healthy dose of skepticism. Even though TCM has been in continuous use for thousands of years, skeptics still insist there's no eviden...

If you're looking through our online store, you might notice the term “Ayurvedic medicine” keeps showing up. It's an ancient healing system that originated in India, and several products we sell have been a ...

For much of history, humans have been obsessed with a search for immortality. But while the Fountain of Youth and other magic sources of eternal life are just myths, you can stock your kitchen with foods tha...

The fountain of youth might be a myth, but you can keep something similar in your very own kitchen. What foods you choose to eat play a huge role in how quickly your body ages. One of the key food types to a...

Growing older is inevitable. Each passing year increases our physical age. But we all know that the number of years we've lived isn't the only factor in whether we look and feel elderly or youthful. There ar...

At Crucial Four, we believe in the power of food over the power of processed supplements. It's a whole lot better for you to get the vitamins and nutrients that you need from the food you're eating than thro...

Nootropics are a hot topic right now. And no wonder! Who wouldn't want to boost their brain power? The claims about what they can do actually sound too good to be true – almost as if they're some kind of mag...

Want to eat some pond scum? Most of us would probably turn down that offer. But when properly grown and harvested the lowly pond scum is one of the few nutrient sources on our planet that really deserves th...

Though medicinal mushrooms have been recorded in use for over 6,000 years, they're still one of the more overlooked food groups in the modern age. They're starting to attract some attention, though, as more ...